Principal Product Designer, Growth and Mobile (x/f/m)

January 27, 2024

At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 50 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.

From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.

Life360 has more than 500 (and growing!) remote-first employees.

In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world’s leading platform for people, pets and things.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

The Product Design team is the driving force behind the design vision, strategy, creation, and execution of extraordinary member experiences at Life360. We are a small, ambitious group of talented product designers that share an unwavering commitment to craftsmanship and delight in everything we create. At the heart of our mission is a deep-seated dedication to serving our members through the transformative power of design. Join us in shaping a future where design excellence is at the core of our mission to deliver exceptional experiences and create lasting connections with our members.

About the Job

We are actively seeking a skilled Principal Product Designer I to join the talented Life360 Product Design organization. This role calls for a pivotal contributor who will be instrumental in steering our Growth team towards new levels of success. If you have a sharp sense of innovative design and a history of successful growth initiatives, transforming intricate concepts into meaningful and captivating user experiences this role is for you. The ideal candidate will thrive in a remote environment, demonstrating exceptional communication and collaboration skills to effectively connect with both the team and stakeholders. Tasked with the alignment of design innovation and business objectives, the Principal Product Designer I will be key in shaping delightful and engaging experiences for our members, working in tandem with cross-functional teams to realize our ambitious goals.

The US-based salary range for this position is $157,500 to $205,000. We take into consideration an individual’s background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

  • Drive the growth design vision and strategy, crafting innovative solutions to enhance member acquisition, retention, and monetization in alignment with business objectives
  • Partner with cross-functional teams to execute growth initiatives, ensuring seamless communication and alignment
  • Continually monitor and iterate on design strategies, aiming for optimal member experience and performance
  • Foster a creative and innovative environment within the Growth team, encouraging new ideas and approaches
  • Support senior designers and potentially take on mentoring roles, promoting a culture of excellence and collaboration
  • Engage with senior leadership to align on design directions, incorporating valuable insights and feedback
  • Collaborate with a diverse team to uncover member needs, behaviors, and opportunities, ensuring designs are rooted in user empathy and understanding
  • Conduct A/B tests to evaluate the effectiveness of features or strategies, driving continuous improvement
  • Conduct user research to guide design choices, ensuring they are rooted in member empathy and understanding
  • Create detailed mockups and prototypes for new features or improvements

What We’re Looking For

  • 7+ years of comprehensive product design experience, with a focus on creating impactful user experiences and driving growth
  • A Bachelor’s degree in Design, Human-Computer Interaction, or a related field
  • A captivating portfolio that showcases a breadth of design expertise, particularly in driving user engagement and growth
  • Proficiency in contemporary design tools and technologies, coupled with an awareness of industry trends and challenges
  • Exceptional communication and presentation skills, capable of effectively articulating design visions and rationales to a diverse audience
  • A resilient and adaptable mindset, thriving in a dynamic and collaborative remote work environment
  • Leadership experience is considered a bonus, showcasing the ability to inspire and guide teams.
  • A positive attitude is essential—we value healthy discussions and prioritize ideas over egos.

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the above qualifications, you should still seriously consider applying!

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

  • Be a Good Person – We have a team of high integrity people you can trust.
  • Be Direct With Respect – We communicate directly, even when it’s hard.
  • Members Before Metrics – We focus on building an exceptional experience for families.
  • High Intensity High Impact – We do whatever it takes to get the job done.
edimedia

Work Level
Entry, Junior, Mid, Senior
Industry
Software Development
Company size
500+ employees
Founded in
2008
Location
San Mateo, CA

EDI Calendar 2024

January

Month-long observances:

  • National Mentoring Month
  • Poverty in America Awareness Month
  • Slavery and Human Trafficking Awareness Month

Important January EDI calendar dates:

    • January 1 – New Year’s Day
    • January 4 – World Braille Day
    • January 7 – Coptic Orthodox Christmas
    • January 25 – Mahayana New Year (Buddhist)
    • January 13 – Maghi (Sikh)
    • January 21 – World Religion Day
    • January 15 – Martin Luther King, Jr. Day
    • January 24 – International Day of Education
    • January 26 – International Customs Day
    • January 27 – International Holocaust Remembrance Day
February

Month-long observances:

  • American Heart Month
  • Black History Month

Important February EDI calendar dates:

    • February 1 – National Freedom Day
    • February 2 – Groundhog Day
    • February 4 — Rosa Parks Day
    • February 6 — Safer Internet Day
    • February 10 — Lunar New Year (Year of the Dragon)
    • February 11 – International Day of Women & Girls in Science
    • February 12 – International Epilepsy Day
    • February 13 – Mardi Gras
    • February 14 – Ash Wednesday
    • February 14 – Valentine’s Day
    • February 15 – Nirvana Day (Buddhist)
    • February 15 – International Childhood Cancer Day
    • February 17 – Random Acts of Kindness Day
    • February 19 – Family Day (Canada)
    • February 19 – President’s Day (USA)
    • February 20 – World Day of Social Justice
March

Month-long observances:

  • Developmental Disabilities Awareness Month
  • Ethnic Equality Month
  • Gender Equality Month
  • Greek-American Heritage Month
  • Irish-American Heritage Month
  • National Colon Cancer Awareness Month
  • National Kidney Month
  • National Multiple Sclerosis Awareness and Education Month
  • National Women’s History Month

Important March EDI calendar dates:

    • March 1 – Employee Appreciation Day
    • March 8 – International Women’s Day
    • March 8 – Maha Shivarati (Hindu)
    • March 10 –  Ramadan begins (Islam)
    • March 10 – Harriet Tubman Day (USA)
    • March 14 – Pi π Day
    • March 14 – Equal Pay Day
    • March 15 – International Day to Combat Islamophobia
    • March 17 – St. Patrick’s Day
    • March 21 – World Down Syndrome Day
    • March 23 – Purim (Jewish)
    • March 25 – International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade
    • March 24 – Palm Sunday (Christian)
    • March 25 – Holi (Hindu)
    • March 29– Good Friday (Christian)
    • March 31 – International Transgender Day of Visibility
    • March 31 – Easter (Christian)
    • March 31 – César Chávez Day (USA)
April

Month-long observances:

  • Arab-American Heritage Month
  • Autism Awareness Month
  • Celebrate Diversity Month
  • Earth Month
  • National Child Abuse Prevention Month
  • National Volunteer Month

Important April EDI calendar dates:

    • April 2 – World Autism Awareness Day
    • April 5 – Laylat al-Qadr (Muslim)
    • April 7 – World Health Day
    • April 9 – Eid-al-Fitr/End of Ramadan (Muslim)
    • April 12 – National Day of Silence (LGBTQ+)
    • April 21 – Start of Ridvan (Baha’i)
    • April 22 – Passover begins (Jewish)
    • April 22 – Earth Day
    • April 24 – Administrative Professionals Day
    • April 28 –World Day for Safety and Health at Work
    • April 30 – Passover ends
May

Month-long observances:

  • ALS Awareness Month
  • Haitian Heritage Month
  • Indian Heritage Month
  • Jewish-American Heritage Month
  • Mental Health Awareness Month
  • National Asian American and South Pacific Islander Heritage Month
  • Older Americans Month
  • South Asian American Heritage Month

Important May EDI calendar dates:

    • May 5 – Cinco de Mayo
    • May 5 – Yom Hashoah (Jewish)
    • May 12 – Mother’s Day
    • May 17 – International Day Against Homophobia, Transphobia and Biphobia
    • May 19 – Malcolm X Day (USA)
    • May 20 – Victoria Day (Canada)
    • May 20 – International Human Resources Day
    • May 21 – World Day for Cultural Diversity for Dialogue and Development
    • May 23 – Declaration of the Bab (Baha’i)
    • May 26 – Arbor Day
    • May 29 – Ascension of Baha’u’llah (Baha’i)
    • May 27 – Memorial Day
June

Month-long observances:

  • Alzheimer’s and Brain Awareness Month
  • Black Music Month
  • National Caribbean American Heritage Month
  • Pride Month (LGBTQ+)

Important June EDI calendar dates

    • June 5 – World Environment Day
    • June 9 – Race Unity Day
    • June 12 – Loving Day
    • June 16 – Eid al-Adha (Muslim)
    • June 16 – Father’s Day
    • June 19 – Juneteenth
    • June 20 – World Refugee Day
    • June 20 – Litha, Summer Solstice (Pagan)
    • June 21 – National Indigenous Peoples Day (Canada)
    • June 23 – Public Service Day
    • June 24 – St-Jean-Baptiste Day (Quebec)
    • June 27 – Helen Keller Day (USA)
    • June 28 – Pride Day (LGBTQ+) (varies by city and country)
July

Month-long observances:

  • French-American Heritage Month

Important July EDI calendar dates

    • July 1 – Canada Day (Canada)
    • July 4 – Independence Day (USA)
    • July 7 – Al-Hijra begins (Muslim)
    • July 9 – Martyrdom of the Bab (Baha’i)
    • July 11 – World Populace Day
    • July 14 – Bastille Day
    • July 18 – International Nelson Mandela Day
    • July 24 – Pioneer Day (Mormon)
    • July 24 – International Self-Care Day
    • July 26 – National Disability Independence Day (commemorates the signing of the Americans With Disabilities Act)
    • July 28 – Parents’ Day (USA)
    • July 30 – International Day of Friendship
August

Month-long observances:

  • National Civility Month

Important EDI calendar dates:

    • August 7 – Purple Heart Day
    • August 9 – International Day of the World’s Indigenous People
    • August 13 – Left-Handers Day
    • August 17 – Marcus Garvey Day (Jamaican)
    • August 19 – World Humanitarian Day
    • August 21 – Senior Citizens Day
    • August 26 – Women’s Equality Day
    • August 26 – Krishna Janmashtami (Hindu)
September

Month-long observances:

  • Hispanic Heritage Month
  • National Guide Dog Month
  • Suicide Prevention Month

Important September EDI calendar dates:

  • September 2 – Labor Day
  • September 5 – International Day of Charity
  • September 10 – World Suicide Prevention Day
  • September 10 – Grandparents’ Day
  • September 11 – Patriot Day (U.S.A.)
  • September 15 – International Day of Democracy
  • September 16 – Mexican Independence Day
  • September 18 – International Equal Pay Day
  • September 21 – International Day of Peace
  • September 21 – World Gratitude Day
  • September 22 – American Business Women’s Day
  • September 26 – HR Appreciation Day
  • September 27 – National Native American Day
  • September 30 – National Day for Truth & Reconciliation (Canada)

 

October

Month-long observances:

  • Breast Cancer Awareness Month
  • Bullying Prevention Month
  • Domestic Violence Awareness Month
  • Filipino-American Heritage Month
  • German-American Heritage Month
  • Italian-American Heritage Month
  • LGBTQ History Month
  • National Work and Family Month
  • Polish-American Heritage Month
  • Family History Month

Important October EDI calendar dates:

    • October 2 – International Day of Nonviolence
    • October 2 – Rosh Hashanah begins (Jewish)
    • October 3 – Navrati begins (Hindu)
    • October 10 – World Mental Health Day
    • October 11 – National Coming Out Day (LGBTQ+)
    • October 11 – Yom Kippur (Jewish)
    • October 14 – National Indigenous Peoples’ Day (United States)
    • October 14 – Thanksgiving Day (Canada)
    • October 16 – Sukkot (Jewish)
    • October 16 – Bosses’ Day
    • October 19 – Spirit Day (LGBTQ+ anti-bullying)
    • October 20 – Birth of the Bab (Baha’i)
    • October 20 – Sikh Holy Day (birth of Guru Granth)
    • October 21 – Waste Reduction Week
    • October 22 – International Stuttering Awareness Day
    • October 31 – Halloween
    • October 31 – Diwali (Hindu)
November

Month-long observances:

  • Diabetes Awareness Month
  • National Native American, American Heritage Month

Important EDI calendar dates:

    • November 1-2 – Dia de Muertos
    • November 1 – All Saints’ Day (Roman Catholic)
    • November 1 – National Stress Awareness Day
    • November 2 – All Souls’ Day
    • November 5 – Election Day (USA)
    • November 9 – World Freedom Day
    • November 9 – World Adoption Day
    • November 11 – Remembrance Day
    • November 11 – Veterans Day
    • November 12 – Birth of Baha’u’llah (Baha’i)
    • November 13 – World Kindness Day
    • November 16 – International Day for Tolerance
    • November 19 – International Men’s Day
    • November 20 – Transgender Day of Remembrance
    • November 20 – World Children’s Day (Human Rights, U.N.)
    • November 28 – Thanksgiving
    • November 25 – Day of the Covenant (Baha’i)
    • November 27 – Ascension of Abdu’l-Baha (Baha’i)
December

Month-long observances:

  • HIV/AIDS Awareness Month
  • Universal Human Rights Month

Important December EDI calendar dates:

    • December 1 – World AIDS Day
    • December 3 – International Day for People with Disabilities
    • December 3 – Giving Tuesday (USA)
    • December 5 – International Volunteer Day
    • December 7 – Pearl Harbor Remembrance Day (USA)
    • December 9 – International Genocide Prevention Day
    • December 10 – International Human Rights Day
    • December 18 – International Migrants Day
    • December 21 – Yule Winter Solstice (Pagan)
    • December 25 – Christmas (Christian)
    • December 25 – Hanukkah begins at sunset (Jewish)
    • December 26 – Kwanzaa week (Celebration of African Customs & Cultures)
    • December 26 – Boxing Day
    • December 31 – New Year’s Eve
    • January 2, 2025 – Hanukkah ends at sunset (Jewish)

Please note that while we have attempted to include all important diversity and inclusion dates in this calendar, we do not claim completeness and regret if an important date has escaped our attention. We appreciate any feedback or comments that contribute to completeness. Thank you for your understanding.

Let’s continue to recognize and celebrate diversity and inclusion throughout the year and work towards creating an inclusive environment for all.

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