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Principal Brand Designer (x/f/m)

February 12, 2024

All Turtles, founded in 2017, is a global studio of product and brand experts merging technological innovation with a human perspective. We invest in and collaborate with early-stage startups and founders, and also create our own products. We design thoughtful user experiences, develop pragmatic brands and products, and use simple, direct business models to improve workplaces and enhance people’s quality of life.

Our deeply collaborative, world-class team of product experts propels early-stage startups and incubates innovative products, always pursuing quality over quantity. From improving workplace communication to empowering employees or improving health outcomes, we engage with a broad yet selective set of problems that matter deeply to us and reflect our point of view.

Unlike an agency or consulting firm, external companies cannot hire All Turtles. We invest cash and services in return for equity or provide services in return for a combination of cash and equity. Our incentives are fully aligned with studio company founders: the success of their products means success for All Turtles.

As an experienced designer working in partnership with one of our studio companies, you’ll extend brand identity and visual expression across channels and support the launch of exciting new products. You’ll push pixels but also participate in strategic conversations to shape how those new products communicate who they are and what they do.

If you enjoy thinking holistically about brand and working across every facet of identity and marketing—from logos and naming conventions to style guides and design systems to websites and campaigns—this role could be a fit. We’re looking for someone who loves hands-on design work but who also can contribute strategically to early-stage projects and companies.

YOU’LL BE RESPONSIBLE FOR:

  • Bringing brand and marketing initiatives for mmhmm, the groundbreaking hybrid video app, to the next level through designs and assets for websites, campaigns, videos, email journeys and social media.
  • Partnering with mmhmm’s current Principal Brand Designer to define, develop, and deliver mmhmm’s visual design systems and brand experiences.
  • Collaborating with content, brand, product, developers, and design leadership to ideate and create smart design solutions for new and existing brand and marketing challenges.
  • Contributing to and improving our design culture (best practices, tools, deliverables, communications, relationships, etc.)
  • Handling a continually changing workload.
  • Leading dedicated project teams in design thinking.
  • Supporting additional All Turtles studio companies as needed.

IDEALLY, YOU’LL HAVE:

  • 5-10 years experience in brand design.
  • An outstanding eye for detail and consistency, combined with a deep understanding of branding, typography, color, usability, grid systems, and mobile-first frameworks.
  • Strong sense of concept development and visual storytelling, in addition to communication, collaboration, research, problem-solving, and presentation skills.
  • Solid visual design foundation (typography, layout, storyboarding, etc.).
  • Proficiency with leading design software including Figma, Illustrator, Photoshop, InDesign, etc.
  • Ability to see an assignment from inception to completion in a fast-paced environment.
  • Ability to juggle multiple, varying projects.
  • Experience building out and evolving a wide range of brand and marketing deliverables.
  • Experience working with early-stage companies.
  • Experience with testing and experimentation.
  • Understanding about the interplay between design and business

Our Principles:

We optimize for impact per person and individual ownership of our work, which often means taking the initiative to incubate projects or rolling up our sleeves to get things done.

All Turtles is fully distributed, with team members around the globe. As a company, we recognize that talent is everywhere, but opportunity is not. We believe you should be able to work where you can have the most significant impact and live where you can have your best life.

Compensation:

The salary range for this position is $170,000 to $212,000 for a full-time employee based in the United States, but it may vary depending on your specific skills and experience. We’ve invested the time and effort to develop salary levels for all of our roles, for both individual contributors and managers. These levels are based on national compensation data and are weighted to be competitive in the most expensive markets in the US. Final leveling and cash compensation will be determined at the end of the interview process.

Benefits:

In addition to base salary, our team receives equity and several other benefits. For example, we offer all US employees and their dependents comprehensive medical, dental, and vision insurance, covering 90% of the premium for employees and 70% for qualifying dependents. US-based employees may also participate in our 401(k) program, and we also offer life insurance.

Everyone on the team is eligible to receive a bonus for meeting colleagues in person (an opportunity to build precious relationship capital with teammates) and a monthly supplement we add to everyone’s payroll for you to set up a productive and distraction-free work environment, no strings attached, and no receipts required.

How We Work:

We’ve recently decided to work in seasonally-focused periods with limited breaks, followed by two consecutive weeks off that the entire company takes simultaneously. This means we work hard from January through early July, take a break to rest and reset, then refocus on output from mid-July through late December before taking another break at the end of the year. Of course, it means other things too, but we’ll explain that when we get into the interview process.

This Principal Brand Designer role is a Full time position reporting to Director of Design. Our distributed team works primarily across North American, South American, as well as western European time zones. While this role is partly asynchronous, the ability to work hours that overlap with those time zones is preferred.

All Turtles is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply, and we’re committed to providing reasonable accommodations to all applicants throughout the application process.

edimedia

Work Level
Entry, Junior, Mid, Senior
All Turtles
View profile
Industry
Technology
Company size
11-50 employees
Location
Remote

EDI Calendar 2024

January

Month-long observances:

  • National Mentoring Month
  • Poverty in America Awareness Month
  • Slavery and Human Trafficking Awareness Month

Important January EDI calendar dates:

    • January 1 – New Year’s Day
    • January 4 – World Braille Day
    • January 7 – Coptic Orthodox Christmas
    • January 25 – Mahayana New Year (Buddhist)
    • January 13 – Maghi (Sikh)
    • January 21 – World Religion Day
    • January 15 – Martin Luther King, Jr. Day
    • January 24 – International Day of Education
    • January 26 – International Customs Day
    • January 27 – International Holocaust Remembrance Day
February

Month-long observances:

  • American Heart Month
  • Black History Month

Important February EDI calendar dates:

    • February 1 – National Freedom Day
    • February 2 – Groundhog Day
    • February 4 — Rosa Parks Day
    • February 6 — Safer Internet Day
    • February 10 — Lunar New Year (Year of the Dragon)
    • February 11 – International Day of Women & Girls in Science
    • February 12 – International Epilepsy Day
    • February 13 – Mardi Gras
    • February 14 – Ash Wednesday
    • February 14 – Valentine’s Day
    • February 15 – Nirvana Day (Buddhist)
    • February 15 – International Childhood Cancer Day
    • February 17 – Random Acts of Kindness Day
    • February 19 – Family Day (Canada)
    • February 19 – President’s Day (USA)
    • February 20 – World Day of Social Justice
March

Month-long observances:

  • Developmental Disabilities Awareness Month
  • Ethnic Equality Month
  • Gender Equality Month
  • Greek-American Heritage Month
  • Irish-American Heritage Month
  • National Colon Cancer Awareness Month
  • National Kidney Month
  • National Multiple Sclerosis Awareness and Education Month
  • National Women’s History Month

Important March EDI calendar dates:

    • March 1 – Employee Appreciation Day
    • March 8 – International Women’s Day
    • March 8 – Maha Shivarati (Hindu)
    • March 10 –  Ramadan begins (Islam)
    • March 10 – Harriet Tubman Day (USA)
    • March 14 – Pi Ï€ Day
    • March 14 – Equal Pay Day
    • March 15 – International Day to Combat Islamophobia
    • March 17 – St. Patrick’s Day
    • March 21 – World Down Syndrome Day
    • March 23 – Purim (Jewish)
    • March 25 – International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade
    • March 24 – Palm Sunday (Christian)
    • March 25 – Holi (Hindu)
    • March 29– Good Friday (Christian)
    • March 31 – International Transgender Day of Visibility
    • March 31 – Easter (Christian)
    • March 31 – César Chávez Day (USA)
April

Month-long observances:

  • Arab-American Heritage Month
  • Autism Awareness Month
  • Celebrate Diversity Month
  • Earth Month
  • National Child Abuse Prevention Month
  • National Volunteer Month

Important April EDI calendar dates:

    • April 2 – World Autism Awareness Day
    • April 5 – Laylat al-Qadr (Muslim)
    • April 7 – World Health Day
    • April 9 – Eid-al-Fitr/End of Ramadan (Muslim)
    • April 12 – National Day of Silence (LGBTQ+)
    • April 21 – Start of Ridvan (Baha’i)
    • April 22 – Passover begins (Jewish)
    • April 22 – Earth Day
    • April 24 – Administrative Professionals Day
    • April 28 –World Day for Safety and Health at Work
    • April 30 – Passover ends
May

Month-long observances:

  • ALS Awareness Month
  • Haitian Heritage Month
  • Indian Heritage Month
  • Jewish-American Heritage Month
  • Mental Health Awareness Month
  • National Asian American and South Pacific Islander Heritage Month
  • Older Americans Month
  • South Asian American Heritage Month

Important May EDI calendar dates:

    • May 5 – Cinco de Mayo
    • May 5 – Yom Hashoah (Jewish)
    • May 12 – Mother’s Day
    • May 17 – International Day Against Homophobia, Transphobia and Biphobia
    • May 19 – Malcolm X Day (USA)
    • May 20 – Victoria Day (Canada)
    • May 20 – International Human Resources Day
    • May 21 – World Day for Cultural Diversity for Dialogue and Development
    • May 23 – Declaration of the Bab (Baha’i)
    • May 26 – Arbor Day
    • May 29 – Ascension of Baha’u’llah (Baha’i)
    • May 27 – Memorial Day
June

Month-long observances:

  • Alzheimer’s and Brain Awareness Month
  • Black Music Month
  • National Caribbean American Heritage Month
  • Pride Month (LGBTQ+)

Important June EDI calendar dates

    • June 5 – World Environment Day
    • June 9 – Race Unity Day
    • June 12 – Loving Day
    • June 16 – Eid al-Adha (Muslim)
    • June 16 – Father’s Day
    • June 19 – Juneteenth
    • June 20 – World Refugee Day
    • June 20 – Litha, Summer Solstice (Pagan)
    • June 21 – National Indigenous Peoples Day (Canada)
    • June 23 – Public Service Day
    • June 24 – St-Jean-Baptiste Day (Quebec)
    • June 27 – Helen Keller Day (USA)
    • June 28 – Pride Day (LGBTQ+) (varies by city and country)
July

Month-long observances:

  • French-American Heritage Month

Important July EDI calendar dates

    • July 1 – Canada Day (Canada)
    • July 4 – Independence Day (USA)
    • July 7 – Al-Hijra begins (Muslim)
    • July 9 – Martyrdom of the Bab (Baha’i)
    • July 11 – World Populace Day
    • July 14 – Bastille Day
    • July 18 – International Nelson Mandela Day
    • July 24 – Pioneer Day (Mormon)
    • July 24 – International Self-Care Day
    • July 26 – National Disability Independence Day (commemorates the signing of the Americans With Disabilities Act)
    • July 28 – Parents’ Day (USA)
    • July 30 – International Day of Friendship
August

Month-long observances:

  • National Civility Month

Important EDI calendar dates:

    • August 7 – Purple Heart Day
    • August 9 – International Day of the World’s Indigenous People
    • August 13 – Left-Handers Day
    • August 17 – Marcus Garvey Day (Jamaican)
    • August 19 – World Humanitarian Day
    • August 21 – Senior Citizens Day
    • August 26 – Women’s Equality Day
    • August 26 – Krishna Janmashtami (Hindu)
September

Month-long observances:

  • Hispanic Heritage Month
  • National Guide Dog Month
  • Suicide Prevention Month

Important September EDI calendar dates:

  • September 2 – Labor Day
  • September 5 – International Day of Charity
  • September 10 – World Suicide Prevention Day
  • September 10 – Grandparents’ Day
  • September 11 – Patriot Day (U.S.A.)
  • September 15 – International Day of Democracy
  • September 16 – Mexican Independence Day
  • September 18 – International Equal Pay Day
  • September 21 – International Day of Peace
  • September 21 – World Gratitude Day
  • September 22 – American Business Women’s Day
  • September 26 – HR Appreciation Day
  • September 27 – National Native American Day
  • September 30 – National Day for Truth & Reconciliation (Canada)

 

October

Month-long observances:

  • Breast Cancer Awareness Month
  • Bullying Prevention Month
  • Domestic Violence Awareness Month
  • Filipino-American Heritage Month
  • German-American Heritage Month
  • Italian-American Heritage Month
  • LGBTQ History Month
  • National Work and Family Month
  • Polish-American Heritage Month
  • Family History Month

Important October EDI calendar dates:

    • October 2 – International Day of Nonviolence
    • October 2 – Rosh Hashanah begins (Jewish)
    • October 3 – Navrati begins (Hindu)
    • October 10 – World Mental Health Day
    • October 11 – National Coming Out Day (LGBTQ+)
    • October 11 – Yom Kippur (Jewish)
    • October 14 – National Indigenous Peoples’ Day (United States)
    • October 14 – Thanksgiving Day (Canada)
    • October 16 – Sukkot (Jewish)
    • October 16 – Bosses’ Day
    • October 19 – Spirit Day (LGBTQ+ anti-bullying)
    • October 20 – Birth of the Bab (Baha’i)
    • October 20 – Sikh Holy Day (birth of Guru Granth)
    • October 21 – Waste Reduction Week
    • October 22 – International Stuttering Awareness Day
    • October 31 – Halloween
    • October 31 – Diwali (Hindu)
November

Month-long observances:

  • Diabetes Awareness Month
  • National Native American, American Heritage Month

Important EDI calendar dates:

    • November 1-2 – Dia de Muertos
    • November 1 – All Saints’ Day (Roman Catholic)
    • November 1 – National Stress Awareness Day
    • November 2 – All Souls’ Day
    • November 5 – Election Day (USA)
    • November 9 – World Freedom Day
    • November 9 – World Adoption Day
    • November 11 – Remembrance Day
    • November 11 – Veterans Day
    • November 12 – Birth of Baha’u’llah (Baha’i)
    • November 13 – World Kindness Day
    • November 16 – International Day for Tolerance
    • November 19 – International Men’s Day
    • November 20 – Transgender Day of Remembrance
    • November 20 – World Children’s Day (Human Rights, U.N.)
    • November 28 – Thanksgiving
    • November 25 – Day of the Covenant (Baha’i)
    • November 27 – Ascension of Abdu’l-Baha (Baha’i)
December

Month-long observances:

  • HIV/AIDS Awareness Month
  • Universal Human Rights Month

Important December EDI calendar dates:

    • December 1 – World AIDS Day
    • December 3 – International Day for People with Disabilities
    • December 3 – Giving Tuesday (USA)
    • December 5 – International Volunteer Day
    • December 7 – Pearl Harbor Remembrance Day (USA)
    • December 9 – International Genocide Prevention Day
    • December 10 – International Human Rights Day
    • December 18 – International Migrants Day
    • December 21 – Yule Winter Solstice (Pagan)
    • December 25 – Christmas (Christian)
    • December 25 – Hanukkah begins at sunset (Jewish)
    • December 26 – Kwanzaa week (Celebration of African Customs & Cultures)
    • December 26 – Boxing Day
    • December 31 – New Year’s Eve
    • January 2, 2025 – Hanukkah ends at sunset (Jewish)

Please note that while we have attempted to include all important diversity and inclusion dates in this calendar, we do not claim completeness and regret if an important date has escaped our attention. We appreciate any feedback or comments that contribute to completeness. Thank you for your understanding.

Let’s continue to recognize and celebrate diversity and inclusion throughout the year and work towards creating an inclusive environment for all.

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