Email Marketing Automation Strategist (x/f/m)

Foxelli Group is not something you want to miss out on. We’ve been in the digital game for nine years now and have created multiple successful world-known e-commerce brands that generate 20 million USD in annual revenue.Our business model is direct-to-consumer (D2C). It’s impressive, sure, but we’re definitely not stopping here and constantly cooking up some new exciting brands! Not to brag, but we are on the verge of taking over the e-commerce world. Nah, we’re just playing. Unless….

See, that’s the thing about us – we’re always hungry for more. We consider ourselves go-getters who get a kick out of running from mediocrity. Everything we do is a bit extravagant, some even might say – impossible. However, we know how to make it happen because we always prioritize self-development, transparency, discipline, and being exceptional 24/7.

Here’s the best part:

We’re looking for a talented Email Marketing Automation Strategist with a keen focus on building evergreen email flows to enhance our customer experience and drive sales. In this role, you’ll be the architect of automated email journeys that convert – from abandon cart to lead nurtures – your goal will be to drive revenue.

Responsibilities:

• Email Flow Creation & Management: Build and optimize automated email flows across various stages of the customer journey. This includes: Welcome Series, Abandoned Cart Recovery, Post-Purchase upsells, & more.
• Segmentation & Personalization: Leverage customer data to create dynamic segments and deliver highly targeted, personalized email experiences, to increase CR and LTV.
• Trigger-Based Campaigns: Design and implement complex trigger-based emails based on specific customer actions (e.g., product views, purchases, anniversaries).
• A/B Testing & Optimization: Continuously test and refine email elements (subject lines, content, CTAs, etc.) to maximize performance.
• Data Analysis & Reporting: Monitor key metrics (email revenue share, open rates, click-through rates, conversions) and generate actionable insights to inform future strategies.

• Automation Expertise: 3+ years of experience in email marketing or marketing automation, with a strong focus on building and managing automated flows.

• Platform Proficiency: Deep understanding of email marketing platforms (e.g., Klaviyo, SendGrid, Drip), as well as automations platforms (Zapier, etc) and their automation capabilities.
• Data-Driven: Excellent analytical skills with the ability to interpret data and use it to drive decision-making.
• Customer-Centric: Passionate about understanding customer needs and crafting email experiences that resonate to drive sales.
• Detail-Oriented: Meticulous attention to detail to ensure flawless execution of automated flows.
• Problem-Solver: Ability to troubleshoot technical issues and identify opportunities for improvement.

Now onto the fun stuff! Here are a few things that will make you say…

• I am in control: we’re a fully remote company. Work from your comfy home sofa or a sun lounger on a beach – the world’s your oyster.We use Hubstaff to seamlessly track hours, ensuring transparency and fairness for everyone on the team
• I am strong: yoga classes, gym membership, rock climbing – just say the word, and we’ve got it covered! Get that body moving!
• I am growing constantly: personal and professional development is the key to satisfying that burning curiosity each of us has. That’s why every one of us gets a yearly budget of for various courses and training.
• I am well-rested: we don’t subscribe to old-fashioned stigmas about mental health and take emotional well-being seriously. To get you the well-deserved time to unplug, we’ve also got paid parental days, holidays off as well as paid vacation days.
• I am comfortable: the fact that we don’t have an office doesn’t mean you have to shy away from an awesome workstation! We’ve got a budget already dedicated to you so your home office could be up to your standards.
• I am incredible: our team is extraordinary – that’s not a brag, it’s a fact. We’re proud of every single, incredible, unique person at Foxelli Group. Don’t worry; you’ll get to meet them at one of our parties soon enough.
• I leverage AI: Utilize cutting-edge AI tools and technologies to enhance your work and drive impactful results.