Email Marketing Automation Strategist (x/f/m)

September 30, 2024

Foxelli Group is not something you want to miss out on. We’ve been in the digital game for nine years now and have created multiple successful world-known e-commerce brands that generate 20 million USD in annual revenue.Our business model is direct-to-consumer (D2C). It’s impressive, sure, but we’re definitely not stopping here and constantly cooking up some new exciting brands! Not to brag, but we are on the verge of taking over the e-commerce world. Nah, we’re just playing. Unless….

See, that’s the thing about us – we’re always hungry for more. We consider ourselves go-getters who get a kick out of running from mediocrity. Everything we do is a bit extravagant, some even might say – impossible. However, we know how to make it happen because we always prioritize self-development, transparency, discipline, and being exceptional 24/7.

Here’s the best part:

We’re looking for a talented Email Marketing Automation Strategist with a keen focus on building evergreen email flows to enhance our customer experience and drive sales. In this role, you’ll be the architect of automated email journeys that convert – from abandon cart to lead nurtures – your goal will be to drive revenue.

Responsibilities:

  • Email Flow Creation & Management: Build and optimize automated email flows across various stages of the customer journey. This includes: Welcome Series, Abandoned Cart Recovery, Post-Purchase upsells, & more.
  • Segmentation & Personalization: Leverage customer data to create dynamic segments and deliver highly targeted, personalized email experiences, to increase CR and LTV.
  • Trigger-Based Campaigns: Design and implement complex trigger-based emails based on specific customer actions (e.g., product views, purchases, anniversaries).
  • A/B Testing & Optimization: Continuously test and refine email elements (subject lines, content, CTAs, etc.) to maximize performance.
  • Data Analysis & Reporting: Monitor key metrics (email revenue share, open rates, click-through rates, conversions) and generate actionable insights to inform future strategies.

Job requirements

  • Automation Expertise: 3+ years of experience in email marketing or marketing automation, with a strong focus on building and managing automated flows.

  • Platform Proficiency: Deep understanding of email marketing platforms (e.g., Klaviyo, SendGrid, Drip), as well as automations platforms (Zapier, etc) and their automation capabilities.
  • Data-Driven: Excellent analytical skills with the ability to interpret data and use it to drive decision-making.
  • Customer-Centric: Passionate about understanding customer needs and crafting email experiences that resonate to drive sales.
  • Detail-Oriented: Meticulous attention to detail to ensure flawless execution of automated flows.
  • Problem-Solver: Ability to troubleshoot technical issues and identify opportunities for improvement.

Now onto the fun stuff! Here are a few things that will make you say…

  • I am in control: we’re a fully remote company. Work from your comfy home sofa or a sun lounger on a beach – the world’s your oyster.We use Hubstaff to seamlessly track hours, ensuring transparency and fairness for everyone on the team
  • I am strong: yoga classes, gym membership, rock climbing – just say the word, and we’ve got it covered! Get that body moving!
  • I am growing constantly: personal and professional development is the key to satisfying that burning curiosity each of us has. That’s why every one of us gets a yearly budget of for various courses and training.
  • I am well-rested: we don’t subscribe to old-fashioned stigmas about mental health and take emotional well-being seriously. To get you the well-deserved time to unplug, we’ve also got paid parental days, holidays off as well as paid vacation days.
  • I am comfortable: the fact that we don’t have an office doesn’t mean you have to shy away from an awesome workstation! We’ve got a budget already dedicated to you so your home office could be up to your standards.
  • I am incredible: our team is extraordinary – that’s not a brag, it’s a fact. We’re proud of every single, incredible, unique person at Foxelli Group. Don’t worry; you’ll get to meet them at one of our parties soon enough.
  • I leverage AI: Utilize cutting-edge AI tools and technologies to enhance your work and drive impactful results.

Salary: 1400-2000 EUR before taxes (depending on your skills and experience).

Note: We are hiring for two positions with different seniority levels, so whether you’re just starting out or bring years of experience, we encourage you to apply! Don’t hesitate to share your desired salary when you do

Please note that this role requires a self-employment certificate.

Work Level
Entry, Junior, Mid
Employment Type
Full-time, Remote
Company Name
Foxelli Group
Foxelli Group
View profile
Industry
Consulting | Professional services
Company size
51-250 employees
Location
Remote

EDI Calendar 2024

January

Month-long observances:

  • National Mentoring Month
  • Poverty in America Awareness Month
  • Slavery and Human Trafficking Awareness Month

Important January EDI calendar dates:

    • January 1 – New Year’s Day
    • January 4 – World Braille Day
    • January 7 – Coptic Orthodox Christmas
    • January 25 – Mahayana New Year (Buddhist)
    • January 13 – Maghi (Sikh)
    • January 21 – World Religion Day
    • January 15 – Martin Luther King, Jr. Day
    • January 24 – International Day of Education
    • January 26 – International Customs Day
    • January 27 – International Holocaust Remembrance Day
February

Month-long observances:

  • American Heart Month
  • Black History Month

Important February EDI calendar dates:

    • February 1 – National Freedom Day
    • February 2 – Groundhog Day
    • February 4 — Rosa Parks Day
    • February 6 — Safer Internet Day
    • February 10 — Lunar New Year (Year of the Dragon)
    • February 11 – International Day of Women & Girls in Science
    • February 12 – International Epilepsy Day
    • February 13 – Mardi Gras
    • February 14 – Ash Wednesday
    • February 14 – Valentine’s Day
    • February 15 – Nirvana Day (Buddhist)
    • February 15 – International Childhood Cancer Day
    • February 17 – Random Acts of Kindness Day
    • February 19 – Family Day (Canada)
    • February 19 – President’s Day (USA)
    • February 20 – World Day of Social Justice
March

Month-long observances:

  • Developmental Disabilities Awareness Month
  • Ethnic Equality Month
  • Gender Equality Month
  • Greek-American Heritage Month
  • Irish-American Heritage Month
  • National Colon Cancer Awareness Month
  • National Kidney Month
  • National Multiple Sclerosis Awareness and Education Month
  • National Women’s History Month

Important March EDI calendar dates:

    • March 1 – Employee Appreciation Day
    • March 8 – International Women’s Day
    • March 8 – Maha Shivarati (Hindu)
    • March 10 –  Ramadan begins (Islam)
    • March 10 – Harriet Tubman Day (USA)
    • March 14 – Pi π Day
    • March 14 – Equal Pay Day
    • March 15 – International Day to Combat Islamophobia
    • March 17 – St. Patrick’s Day
    • March 21 – World Down Syndrome Day
    • March 23 – Purim (Jewish)
    • March 25 – International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade
    • March 24 – Palm Sunday (Christian)
    • March 25 – Holi (Hindu)
    • March 29– Good Friday (Christian)
    • March 31 – International Transgender Day of Visibility
    • March 31 – Easter (Christian)
    • March 31 – César Chávez Day (USA)
April

Month-long observances:

  • Arab-American Heritage Month
  • Autism Awareness Month
  • Celebrate Diversity Month
  • Earth Month
  • National Child Abuse Prevention Month
  • National Volunteer Month

Important April EDI calendar dates:

    • April 2 – World Autism Awareness Day
    • April 5 – Laylat al-Qadr (Muslim)
    • April 7 – World Health Day
    • April 9 – Eid-al-Fitr/End of Ramadan (Muslim)
    • April 12 – National Day of Silence (LGBTQ+)
    • April 21 – Start of Ridvan (Baha’i)
    • April 22 – Passover begins (Jewish)
    • April 22 – Earth Day
    • April 24 – Administrative Professionals Day
    • April 28 –World Day for Safety and Health at Work
    • April 30 – Passover ends
May

Month-long observances:

  • ALS Awareness Month
  • Haitian Heritage Month
  • Indian Heritage Month
  • Jewish-American Heritage Month
  • Mental Health Awareness Month
  • National Asian American and South Pacific Islander Heritage Month
  • Older Americans Month
  • South Asian American Heritage Month

Important May EDI calendar dates:

    • May 5 – Cinco de Mayo
    • May 5 – Yom Hashoah (Jewish)
    • May 12 – Mother’s Day
    • May 17 – International Day Against Homophobia, Transphobia and Biphobia
    • May 19 – Malcolm X Day (USA)
    • May 20 – Victoria Day (Canada)
    • May 20 – International Human Resources Day
    • May 21 – World Day for Cultural Diversity for Dialogue and Development
    • May 23 – Declaration of the Bab (Baha’i)
    • May 26 – Arbor Day
    • May 29 – Ascension of Baha’u’llah (Baha’i)
    • May 27 – Memorial Day
June

Month-long observances:

  • Alzheimer’s and Brain Awareness Month
  • Black Music Month
  • National Caribbean American Heritage Month
  • Pride Month (LGBTQ+)

Important June EDI calendar dates

    • June 5 – World Environment Day
    • June 9 – Race Unity Day
    • June 12 – Loving Day
    • June 16 – Eid al-Adha (Muslim)
    • June 16 – Father’s Day
    • June 19 – Juneteenth
    • June 20 – World Refugee Day
    • June 20 – Litha, Summer Solstice (Pagan)
    • June 21 – National Indigenous Peoples Day (Canada)
    • June 23 – Public Service Day
    • June 24 – St-Jean-Baptiste Day (Quebec)
    • June 27 – Helen Keller Day (USA)
    • June 28 – Pride Day (LGBTQ+) (varies by city and country)
July

Month-long observances:

  • French-American Heritage Month

Important July EDI calendar dates

    • July 1 – Canada Day (Canada)
    • July 4 – Independence Day (USA)
    • July 7 – Al-Hijra begins (Muslim)
    • July 9 – Martyrdom of the Bab (Baha’i)
    • July 11 – World Populace Day
    • July 14 – Bastille Day
    • July 18 – International Nelson Mandela Day
    • July 24 – Pioneer Day (Mormon)
    • July 24 – International Self-Care Day
    • July 26 – National Disability Independence Day (commemorates the signing of the Americans With Disabilities Act)
    • July 28 – Parents’ Day (USA)
    • July 30 – International Day of Friendship
August

Month-long observances:

  • National Civility Month

Important EDI calendar dates:

    • August 7 – Purple Heart Day
    • August 9 – International Day of the World’s Indigenous People
    • August 13 – Left-Handers Day
    • August 17 – Marcus Garvey Day (Jamaican)
    • August 19 – World Humanitarian Day
    • August 21 – Senior Citizens Day
    • August 26 – Women’s Equality Day
    • August 26 – Krishna Janmashtami (Hindu)
September

Month-long observances:

  • Hispanic Heritage Month
  • National Guide Dog Month
  • Suicide Prevention Month

Important September EDI calendar dates:

  • September 2 – Labor Day
  • September 5 – International Day of Charity
  • September 10 – World Suicide Prevention Day
  • September 10 – Grandparents’ Day
  • September 11 – Patriot Day (U.S.A.)
  • September 15 – International Day of Democracy
  • September 16 – Mexican Independence Day
  • September 18 – International Equal Pay Day
  • September 21 – International Day of Peace
  • September 21 – World Gratitude Day
  • September 22 – American Business Women’s Day
  • September 26 – HR Appreciation Day
  • September 27 – National Native American Day
  • September 30 – National Day for Truth & Reconciliation (Canada)

 

October

Month-long observances:

  • Breast Cancer Awareness Month
  • Bullying Prevention Month
  • Domestic Violence Awareness Month
  • Filipino-American Heritage Month
  • German-American Heritage Month
  • Italian-American Heritage Month
  • LGBTQ History Month
  • National Work and Family Month
  • Polish-American Heritage Month
  • Family History Month

Important October EDI calendar dates:

    • October 2 – International Day of Nonviolence
    • October 2 – Rosh Hashanah begins (Jewish)
    • October 3 – Navrati begins (Hindu)
    • October 10 – World Mental Health Day
    • October 11 – National Coming Out Day (LGBTQ+)
    • October 11 – Yom Kippur (Jewish)
    • October 14 – National Indigenous Peoples’ Day (United States)
    • October 14 – Thanksgiving Day (Canada)
    • October 16 – Sukkot (Jewish)
    • October 16 – Bosses’ Day
    • October 19 – Spirit Day (LGBTQ+ anti-bullying)
    • October 20 – Birth of the Bab (Baha’i)
    • October 20 – Sikh Holy Day (birth of Guru Granth)
    • October 21 – Waste Reduction Week
    • October 22 – International Stuttering Awareness Day
    • October 31 – Halloween
    • October 31 – Diwali (Hindu)
November

Month-long observances:

  • Diabetes Awareness Month
  • National Native American, American Heritage Month

Important EDI calendar dates:

    • November 1-2 – Dia de Muertos
    • November 1 – All Saints’ Day (Roman Catholic)
    • November 1 – National Stress Awareness Day
    • November 2 – All Souls’ Day
    • November 5 – Election Day (USA)
    • November 9 – World Freedom Day
    • November 9 – World Adoption Day
    • November 11 – Remembrance Day
    • November 11 – Veterans Day
    • November 12 – Birth of Baha’u’llah (Baha’i)
    • November 13 – World Kindness Day
    • November 16 – International Day for Tolerance
    • November 19 – International Men’s Day
    • November 20 – Transgender Day of Remembrance
    • November 20 – World Children’s Day (Human Rights, U.N.)
    • November 28 – Thanksgiving
    • November 25 – Day of the Covenant (Baha’i)
    • November 27 – Ascension of Abdu’l-Baha (Baha’i)
December

Month-long observances:

  • HIV/AIDS Awareness Month
  • Universal Human Rights Month

Important December EDI calendar dates:

    • December 1 – World AIDS Day
    • December 3 – International Day for People with Disabilities
    • December 3 – Giving Tuesday (USA)
    • December 5 – International Volunteer Day
    • December 7 – Pearl Harbor Remembrance Day (USA)
    • December 9 – International Genocide Prevention Day
    • December 10 – International Human Rights Day
    • December 18 – International Migrants Day
    • December 21 – Yule Winter Solstice (Pagan)
    • December 25 – Christmas (Christian)
    • December 25 – Hanukkah begins at sunset (Jewish)
    • December 26 – Kwanzaa week (Celebration of African Customs & Cultures)
    • December 26 – Boxing Day
    • December 31 – New Year’s Eve
    • January 2, 2025 – Hanukkah ends at sunset (Jewish)

Please note that while we have attempted to include all important diversity and inclusion dates in this calendar, we do not claim completeness and regret if an important date has escaped our attention. We appreciate any feedback or comments that contribute to completeness. Thank you for your understanding.

Let’s continue to recognize and celebrate diversity and inclusion throughout the year and work towards creating an inclusive environment for all.

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